the "800-Pound Gorilla" - in what you do!

Bill's Most Current Book

“The 800-Pound Gorilla of Sales is a game-changer for your business, providing a realistic framework to succeed in today’s economic climate.” 

--  Shawn Smith, VP/Chief Marketing Officer, National Basketball Association (NBA) 

Buy it now!


The 800-Pound Gorilla is a sales skills development company, partnering with clients of all sizes to help them achieve maximum results from their sales teams.  Through a variety of delivery methods, including speaking, training, and conference sessions, we help grow the skills of new sales reps, veteran sales reps, and sales managers  throughout North America.  

While we have many different client companies, our specialty is the ticket sales departments of collegiate and professional sports teams.  Our current client list includes over 40 different teams from the NBA, NFL, NHL, Major League Baseball, Major League Soccer, NASCAR, and several minor leagues.       


The 800-Pound Gorilla produces two valuable FREE Newsletters. Sign up now for the one that best suits you!
Sports Ticket Sales Newsletter
The 800-Pound Gorilla Newsletter

Bill Guertin - Chief Enthusiasm Officer, The 800-Pound Gorilla     (815) 932-5878
Bill Guertin - Chief Enthusiasm Officer, The 800-Pound Gorilla (815) 932-5878

Become the dominant player - the "800 Pound Gorilla" - in what you do!  

The term "800 Pound Gorilla" is used in the business media to describe a company that's so overpowering and dominant in their category, it's hard to compete with them.  Our goal is to help you become a more "dominant player" -- an 800-Pound Gorilla -- in your own business category.  


Our clients are companies that want to become more successful in selling, serving, and leading others.   Many professional sports teams from the NBA, NHL, Major League Baseball and Major League Soccer work with us to help improve their team’s sales and service departments through dynamic learning workshops.   Many associations and conference directors have hired us to deliver keynotes, workshops, seminars and retreats that motivate, inspire, and energize.   

We will help you become a more dominant player in YOUR jungle!   Take a look at the many articles and resources here, or contact us to discuss your specific needs by clicking here.        


"Bill has consistently demonstrated to us his passion for selling and his ability to motivate our staff.  His programs are highly creative, and delivered with tremendous positive energy."
          -  Michael O'Gorman, Regional President
             Centrue Bank, NA

"Bill's presentation was crafted perfectly to our particular needs.  He has given our staff a ton more confidence, and we're making and closing more sales calls as a result."  
         -  Jeff Potter, President/GM
            Fort Worth Mad Ants, NBA Development League 

Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Sign up for our Email Newsletter

How To Dominate Your Market

Order your copy now!

A witty, inspiring, and fun-to-read book that will help you see the connection between current best practices in selling and your own personal journey to becoming an 800-Pound Gorilla – a more dominant player -- in your own sales career.

"Talk about a book that will help you separate yourself from others and allow you to dominate your market – this is it!  Bill Guertin's passion for sales shines through as he has bundled Risk Taking, Creativity, Capitalizing on Opportunities and the understanding the Customer Value Proposition all into one of the most enjoyable and effective sales books.  An awesome read that is loaded with real life motivational applications to everyday sales."  - Joe Clark, Vice President of Ticket Sales & Services, San Antonio Spurs (NBA)


Reality Sells: How To Keep Customers Coming Back Again and Again by Marketing Your Genuine Story

GOLD MEDAL WINNER , Sales Methodology -

Order your copy now!

Andrew Corbus and Bill Guertin reveal the Four Laws of Authenticity, with specific examples of how successful companies worldwide are using these Laws to reap the benefits of telling it like it is. For the entrepreneur, small business owner, or anyone that's presenting a product or service today, Reality Sells is the antidote for selling like everyone else.

"A great read laced with real-world wisdom and sound, practical advice on how to market yourself and your company authentically. A tremendous asset for helping business owners focus on what their story should be, and how to make sure that everyone the front lines is telling the right story to customers."  -- Jason Jennings, worldwide best-selling business author of Less Is More and Think BIG, Act Small